Cookie Policy (EU) | PunjabiTime
PunjabiTime.com uses cookies and similar technologies to run the website, remember choices, measure readership, display advertising and support translation or embedded content. This policy explains the technologies identified on the site, their purposes, typical durations and how readers can control them.
What Are Cookies & Similar Technologies?
Cookies are small text files stored by your browser. Similar tools include pixels, tags and local storage. They can remember a preference, maintain security, measure site use or help an external service deliver content. A cookie may be set by PunjabiTime (first party) or by a service shown on the page (third party).
Consent & Our Google CMP
PunjabiTime uses Google Privacy & Messaging / Funding Choices as its consent-management platform for applicable regions. Strictly necessary technologies may operate without consent. Analytics, advertising and other non-essential technologies are used only in line with the choices collected by the CMP where consent is legally required. Rejecting non-essential cookies does not prevent you from reading PunjabiTime.
If the settings button is not shown for your region, you can still block or delete cookies through your browser settings.
Cookie & Technology Table
The exact identifier may vary by browser, region, consent choice and provider update. “Typical duration” is based on current provider documentation or the feature’s normal behaviour; a browser may remove an identifier earlier.
| Identifier / example | Provider | Purpose | Category | Typical duration |
|---|---|---|---|---|
FCCDCF, FCNEC and consent strings | Google Privacy & Messaging / Funding Choices | Records consent choices and communicates them to approved advertising providers. | Necessary consent management | As configured by the CMP; commonly up to 13 months, or until consent is changed. |
_ga, _ga_<container-id> | Google Analytics | Distinguishes visitors and maintains session state to produce aggregate readership statistics. | Analytics — consent where required | Up to 2 years by default. |
__gads, __gpi, possible __gpi_opt_out | Google AdSense / Google advertising | Ad delivery, measurement, fraud prevention and, depending on choices, personalisation or opt-out recording. | Advertising — consent where required | __gads and __gpi: up to 13 months; opt-out record until changed or cleared. |
IDE or id | Google / DoubleClick | Advertising delivery, frequency control and measurement on non-Google sites. | Advertising — consent where required | Up to 13 months in the EEA, UK and Switzerland; up to 24 months elsewhere. |
DSID, NID | Respects ad or account preferences, supports ad delivery and helps prevent abuse. | Advertising / functional — consent where required | DSID: about 2 weeks; NID: about 6 months. | |
googtrans or equivalent language storage | GTranslate / Google Translate | Remembers the selected Original or English language view. | Functional | Until the language is changed, the browser session ends, or browser data is cleared, depending on configuration. |
YSC, PREF, VISITOR_INFO1_LIVE or replacement identifiers | YouTube / Google, when a video is embedded | Delivers embedded video, remembers playback preferences, measures viewing and helps prevent abuse. | Embedded media — consent where required | Session to about 8 months, depending on the identifier and current Google configuration. |
comment_author_*, comment_author_email_*, comment_author_url_* | WordPress, when commenting is available and used | Optionally remembers commenter details for convenience. | Functional | Up to 1 year, unless deleted earlier. |
| Theme or language preference in local storage | PunjabiTime | Remembers display choices such as dark mode or language preference. | Functional | Until the preference or browser storage is cleared. |
| Additional social-embed identifiers | Facebook, Instagram, X or another embedded provider | Loads an embedded post or social feature and may measure interaction under the provider’s policy. | Embedded third party — consent where required | Varies by provider and whether the reader is signed in. |
Google AdSense & Advertising
PunjabiTime displays advertising served by Google AdSense. Google and approved advertising partners may use cookies, web beacons, IP addresses or other identifiers for ad delivery, measurement, fraud prevention and — depending on consent and settings — personalisation. Google explains this processing at How Google uses data from partner sites. Readers can manage ad personalisation in Google Ads Settings.
Analytics
Google Analytics may be used through Google Site Kit to understand aggregate readership, popular pages and site performance. Analytics cookies are not treated as strictly necessary and depend on consent where required. Google documents the current GA4 identifiers and default durations in its Analytics help material.
Translation & Embedded Content
The Original / English feature is powered by GTranslate / Google Translate and may remember a language choice. Articles may also contain YouTube videos or social-media embeds. When an embed is activated, the external provider may receive technical information and set identifiers under its own privacy policy and your applicable consent choice.
How to Change or Withdraw Consent
- Use the Privacy & Cookie Settings button above where the Google consent API is available. It reopens the applicable consent message so choices can be changed.
- Use your browser settings to block, inspect or delete cookies and local storage. Blocking some functional technologies may affect translation, embeds or saved preferences.
- Use Google Ads Settings to control ad personalisation associated with Google services.
Withdrawing consent does not affect processing that occurred lawfully before withdrawal.
Provider Changes & Policy Updates
Third-party providers may change identifier names, purposes or durations. We review this table when services materially change. The latest review date appears below. If you notice an identifier not described here, please contact us so it can be investigated.
Cookie or Privacy Questions?
Email contact@punjabitime.com or use the Contact page.
Contact Page Email UsPlain-Language Summary
Necessary technologies keep PunjabiTime and its consent system working. Analytics, advertising and optional embedded-media technologies depend on your choices where consent is required. You can reopen the Google consent message or use browser controls to change those choices.
Last reviewed: 15 August 2026 · Privacy Policy · Terms · Contact